A very rare find.
Legendre Absinthe was the original name for Legendre Herbsaint, appearing after prohibition was repealed during December 1933.
Below is a billboard on Canal St. in New Orleans, Dec. 1933 announcing Legendre Absinthe.
Below is a Newspaper ad for Legendre & Co., Dec. 31, 1933.
A surviving Legendre Absinthe Booklet from the Sazerac Co. collection.
Unfortunately for Legendre & Co., the Federal Alcohol Control Administration would be unprepared to regulate the spirits industry, and properly deal with the rush of business during the early days of repeal, and by the first few months of 1934, the Federal Alcohol Control Administration, would require that Legendre & Co. remove the word absinthe from the label.
Legendre & Co. was not the only New Orleans distiller caught up in the post prohibition legal confusion, regarding absinthe, two other old time New Orleans distillers would also find that they too, would have to remove the word absinthe from their labeling of their products.
We will talk more about this in the coming days...
Stay Tuned & Happy New Year!